How To Use Paypal Shops To Find Hot Selling Products

This is a cool tip and I have to give credit where it’s due before I dish it out to you. I first came across the idea while listening to an interview with Terry Dean, a very well known Internet marketer who has been doing the online money making thing for years. He’s also one of the only pure Internet marketers I’ve seen really embrace blogging as a tool to build an email list. You will see his blog has a pop-up opt-in form to join his list, which will definitely annoy some people but I suspect is converting well for Terry.

Now let’s look at this very underused method for finding topics and hot products using Paypal Shops to determine what people are spending money on. This is so easy it blows my mind it hasn’t been talked about before and that could be because people don’t know about it. I’m probably eroding someone’s secret advantage by publishing this one!

Paypal Shops

You probably know Paypal shops already. It’s the page you are taken to after you log out of Paypal that contains a list of online retailers that use Paypal to sell goods.

If you haven’t been there before, go visit Paypal Shops now.

Once there you will see this page which you can either search or browse categories to find stores. For the sake of this tutorial, I clicked the Sports category link in the left side navigation.

After clicking a category you are taken to a list of shops ranked by volume.

In the listings you will notice a number in brackets next to the name of the store. That number refers to the number of Paypal members who have paid that merchant. The higher that number, the more sales made.

The idea here is that you can browse categories and find the stores that make a lot of sales. This is free live information about what is selling well online. If you don’t understand how powerful that is, then you haven’t been reading my blog enough .

What’s even better is you can go and visit the stores making a lot of sales and see the exact products they sell and the website design and content they use to sell it.

How To Use This Information

The simple way to use this information is to find products that sell. What you do after that is entirely dependent on your strategy.

Here are some ideas for you -

• If you are a blogger you can use this information to find hot products to sell as an affiliate. You can write content to attract the buyers of these hot products or test these products on your existing blog readers.Some of the students in Blog Mastermind complain of not knowing what products to promote on their blog, so Paypal Shops is definitely a great research point and conveniently breaks everything into categories. Some of the shops will have affiliate programs you can join, but if they don’t, simply find another retailer who sells the same product that does have an affiliate program or consider drop-shipping the product yourself.
• If you are a niche marketer you can develop content sites targeting a topic category to attract search engine traffic and use AdSense, brokering services like Chitika and affiliate products to monetize the content. This is a tactic for those thinking about making 50 sites that make $100 a month, rather than one site that makes $5,000 a month. Hot products are generally reflective of hot markets where search research is being done. If you want the traffic, find the hot topics and create the content.
• If you are keen to go deep in a subject and become an authority, but you need topic ideas and are concerned about profitability, Paypal shops can help. Use the data to come up with topic ideas and find the product categories that sell in large quantity.
• If you are looking to build an e-commerce store, you can use Paypal shops to find who makes money and then enter their market and do a better job. Most of the shops listed, despite their high sales figures, will under utilize the marketing methods available to them. Use your search engine optimization and direct marketing skills to become a dominant retailer.
• If going up against the existing competition is not your thing, consider creating a product or service to compliment and appeal to existing customers. The data in Paypal Shops can give you ideas and point you in the direction of customer categories with ample buyer numbers. Remember iPod customers buy a ton of iPod accessories each year too.

I’m sure you can come up with a bunch of your own ideas that go beyond what I came up with. Feel free to post your ideas as comment replies.

Knowing what sells online is powerful information. Most Internet marketers are very good at one or two techniques and go from market-to-market applying these techniques. If you have skills in SEO or PPC or blogging or social marketing, Paypal Shops can show you what people spend money on and thus what traffic to seek using your skills.

Article written by Yaro from: http://www.entrepreneurs-journey.com