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	<title>iwebshop.co.uk &#187; iwebshop News</title>
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	<link>http://iwebshop.co.uk/blog</link>
	<description>sell products online</description>
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		<title>Cumbria Web Design &#124; Ecommerce &#124; Email Marketing UK &#124; Mobile Phone Web Design</title>
		<link>http://iwebshop.co.uk/blog/iwebshop-news/cumbria-web-design-ecommerce-email-marketing-uk-mobile-phone-web-design/</link>
		<comments>http://iwebshop.co.uk/blog/iwebshop-news/cumbria-web-design-ecommerce-email-marketing-uk-mobile-phone-web-design/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 22:44:42 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[iwebshop News]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=354</guid>
		<description><![CDATA[At NetConneXions we know that any website that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors. Based in Carlisle, Cumbria we excel in creating stunning, intuitive and easy to use websites, e-commerce and mobile solutions for your business.
We are a [...]]]></description>
			<content:encoded><![CDATA[<p>At NetConneXions we know that any website that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors. Based in Carlisle, Cumbria we excel in creating stunning, intuitive and easy to use websites, e-commerce and mobile solutions for your business.</p>
<p>We are a full service digital marketing agency working with B2B and B2C brands to deliver measurable results and demonstrable Return of Investment. At NetConneXions we construct highly engaging, manageable websites with beautifully designed bespoke user interfaces, strong usability and flowing, intuitive navigation.</p>
<p>We can work with your ideas or come up with inspirational concepts on your behalf. Our planned, integrated approach will ensure the achievement of your objectives and everything we do comes back to our goal of creating marketing you can measure.</p>
<p>    * Information architecture and wireframes<br />
    * User interface design<br />
    * Process modelling<br />
    * Project management<br />
    * HTML/CSS production<br />
    * E-commerce and secure payment processing integration<br />
    * Mailing list integration<br />
    * CMS implementation<br />
    * Measurement and analysis<br />
    * Quality assurance<br />
    * Testing</p>
<p>With our ability to interpret audience needs, we understand what your user wants and how to successfully reflect and strengthen your brand online and, of course, everything we build is compliant with current accessibility requirements.</p>
<p>Mobile Websites</p>
<p>More people every day are using their iPhones, BlackBerry’s and a whole variety of smartphones to find companies, research products, and contact businesses. According to a 2009 comScore study, the mobile user base is over one third of desktop web users.</p>
<p>If you don’t have a mobile presence you risk losing ground to your competition, failing to connect with users, and missing out on opportunities to extend and strengthen your services.</p>
<p><a href="http://www.netconnexions.co.uk">Mobile Phone Web Design</a></p>
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		<item>
		<title>Writing for the web &#8211; Do&#8217;s and Don&#8217;ts</title>
		<link>http://iwebshop.co.uk/blog/iwebshop-news/writing-for-the-web-dos-and-donts/</link>
		<comments>http://iwebshop.co.uk/blog/iwebshop-news/writing-for-the-web-dos-and-donts/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:13:27 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[iwebshop News]]></category>
		<category><![CDATA[build an online shop]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web design cumbria]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=350</guid>
		<description><![CDATA[Writing for the web is very different from writing for print. Many  people assume that anything you can read on paper can be read in the  same way onscreen. This couldn’t be further from the truth. When reading  online, we scan rather than read information word-by-word, therefore  anything that is poorly [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">Writing for the web is very different from writing for print. Many  people assume that anything you can read on paper can be read in the  same way onscreen. This couldn’t be further from the truth. When reading  online, we scan rather than read information word-by-word, therefore  anything that is poorly visible to begin with will be completely skipped  over onscreen. Furthermore, users are usually looking for specific  information and as a web author you must make it easy for potential  customers to find what they want. People generally read a lot slower  online than they would in print and studies have shown that reading on  screen for a prolonged period of time is an unpleasant experience for  most users.</p>
<p align="justify"><strong>To avoid creating an unpleasant reading experience for your users, follow these simple do’s and don’ts:</strong></p>
<p align="justify"><strong>Do:</strong></p>
<ul>
<li> Use short concise paragraphs</li>
<li> Use subheads</li>
<li> Use bulleted lists</li>
<li> Highlight your keywords</li>
<li> Talk about benefits and end results to make the sale</li>
<li> State your most important information in the first couple of paragraphs</li>
<li> Keep it simple, and</li>
<li> Avoid unnecessary jargon!</li>
</ul>
<p align="justify"><strong>Don’t:</strong></p>
<ul>
<li> Write copy that is long winded and laborious to read</li>
<li> Use long sentences and large paragraphs creating a daunting wall of copy</li>
<li> Write copy that will be out of date in a month – unless its for a date stamped blog</li>
<li> Use sales language</li>
<li> Use PDF’s for online presentation – users will print documents that are too long to easily read online.</li>
<li> Make your copy all about you – your reader should always be the focus</li>
<li> Forget who your target audience is</li>
</ul>
]]></content:encoded>
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		<title>Choosing the best domain name for your business</title>
		<link>http://iwebshop.co.uk/blog/iwebshop-news/choosing-the-best-domain-name-for-your-business/</link>
		<comments>http://iwebshop.co.uk/blog/iwebshop-news/choosing-the-best-domain-name-for-your-business/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 13:48:10 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[iwebshop News]]></category>
		<category><![CDATA[building an online store]]></category>
		<category><![CDATA[e-commerce cumbria]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[Selling Products Online]]></category>
		<category><![CDATA[SEO online shop]]></category>
		<category><![CDATA[web design cumbria]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=331</guid>
		<description><![CDATA[Choosing the best domain name for your website is very important. Think of it as where your website lives on the internet – it&#8217;s easy for people to get lost if they can&#8217;t work out where you live! But how do you get started?
Choosing your domain name should be based on the goals you have [...]]]></description>
			<content:encoded><![CDATA[<p align="justify"><strong>Choosing the best domain name for your website is very important. Think of it as where your website lives on the internet – it&#8217;s easy for people to get lost if they can&#8217;t work out where you live! But how do you get started?</strong></p>
<p align="justify">Choosing your domain name should be based on the goals you have for your business. Are you looking for local, national or international recognition? Do you want to dramatically increase your online sales or does your website just need to establish a brand presence?</p>
<p align="justify">Whether you are looking for local, national or international recognition, increased sales or a brand presence you need to think about what type of domain name will serve you best. There are two main types of domain name you can choose for your website; descriptive or branded.</p>
<p align="justify">A branded domain name uses the name of your company, for example <a href="http://www.netconnexions.co.uk/">www.netconnexions.co.uk</a></p>
<p align="justify">A descriptive domain name may not be the name of your company but a description of what you do. For example, Orchid Telecom uses <a href="http://www.smallbusinesstelephonesystemsuk.co.uk">www.smallbusinesstelephonesystems.co.uk</a></p>
<p align="justify">There are many arguments about which type of domain name is best, here we give you some info to help you determine which type of domain name is best for your business.</p>
<p align="justify"><strong>Branded domain names</strong></p>
<p align="justify">Most people think that their company name should be their domain name, although this is generally good advice, using your company name only gets people to your website who already know who you are and what you do. The domain will help you attract your existing customers no problem, as they can likely already spell your company name and guess your domain name. But there&#8217;s a chance that a new customer, who doesn&#8217;t know you exist, won&#8217;t be able to guess your company name and type your long, hard to spell company domain name into their browser and find you! This is only one of the factors that make choosing a branded domain name require a little more leg work. To ensure that potential customers recognise your brand name and associate it with the product or services you are selling you need to work much harder with your marketing and branding to get your name out there and dominate your marketplace.</p>
<p align="justify">Therefore, when choosing to use a branded domain name, we would recommend securing multiple domain names for your website. The full company name, any commonly misspelled versions of the company name and a .co.uk or .com version to help limit missing out on valuable custom.</p>
<p align="justify"><strong>Descriptive domain names</strong></p>
<p align="justify">The best thing you can do for your website is gain as much exposure as possible by getting well listed in search engines through &#8216;SEO&#8217; or Search Engine Optimisation. Choosing a descriptive domain name is good for SEO. Think of SEO as being like a sat-nav guiding potential new customers towards your website  – only the destination is defined by the words a potential customer types into a search engine. Each time a somebody searches for a product or service in a search engine, the search engine suggests websites where you can find that product or service. A descriptive domain name increases your chances of being listed as one of those destinations as the search engine will match up the descriptive words in your domain name with the descriptive words that person has typed into the search engine.</p>
<p align="justify">Therefore, when opting for a descriptive domain name, it&#8217;s wise to do a little research on good &#8216;keywords&#8217; or search terms for your products or services and try to fit those keywords into your domain name. For example, Orchid Telecom have the domain name <a href="http://www.smallbusinesstelephonesystemsuk.co.uk">www.smallbusinesstelephonesystems.co.uk</a> and they perform extremely well in search engine rankings, having appeared on page one on Google for quite some time now. Although the descriptive domain name is only a small factor in achieving successful search engine rankings, a little help goes a long way! Another benefit of using a descriptive domain name is that it gives potential customers an idea of what your business is about before they visit, eliminating the possibility of disappointment when they don&#8217;t find what they are looking for. As well as that, customers find it much easier to remember descriptive domain names, as they describe the product or service they are looking for.</p>
<p align="justify"><strong>To summarise</strong></p>
<p align="justify">Branded or descriptive domains are both great but bare in mind the goals of your business; descriptive domains help with SEO allowing you to reach a wider audience and a branded domain name can help get your company name out there.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Web Design Cumbria</title>
		<link>http://iwebshop.co.uk/blog/iwebshop-news/web-design-cumbria/</link>
		<comments>http://iwebshop.co.uk/blog/iwebshop-news/web-design-cumbria/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 00:24:55 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[iwebshop News]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=213</guid>
		<description><![CDATA[iwebshop are a web design and ecommerce company based  in Carlisle, Cumbria. We specialise in creating ecommerce solutions and websites for businesses of all sizes, from new  start-ups to large companies.
There are many ecommerce and web design companies out there, why  choose iwebshop?
We pride ourselves in giving 110% support, before,  during [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">iwebshop are a web design and ecommerce company based  in Carlisle, Cumbria. We specialise in creating <a href="http://www.iwebshop.co.uk/ecommerce-solutions-c-85.html" target="_self">ecommerce solutions</a> and <a href="http://www.iwebshop.co.uk/seo-website-design-p-142.html" target="_self">websites</a> for businesses of all sizes, from new  start-ups to large companies.</p>
<h2>There are many ecommerce and web design companies out there, why  choose iwebshop?</h2>
<p align="justify">We pride ourselves in giving 110% support, before,  during development and after launch of your online shop or website. Our  priority is to  develop your website and update you regularly so you are  never left in the dark.</p>
<p align="justify">We update our <a href="http://www.iwebshop.co.uk/index.php?main_page=testimonials_manager_all_testimonials">testimonials  page</a> and <a href="http://www.iwebshop.co.uk/page.html?id=7">portfolio  regularly</a> so you can see what we have been working on and how our  customers feel about our work.</p>
]]></content:encoded>
			<wfw:commentRss>http://iwebshop.co.uk/blog/iwebshop-news/web-design-cumbria/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WebShop Pricelist</title>
		<link>http://iwebshop.co.uk/blog/demo-stores/webshop-pricelist/</link>
		<comments>http://iwebshop.co.uk/blog/demo-stores/webshop-pricelist/#comments</comments>
		<pubDate>Fri, 01 May 2009 22:51:22 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[Demo Stores]]></category>
		<category><![CDATA[Zencart Addons]]></category>
		<category><![CDATA[iwebshop News]]></category>
		<category><![CDATA[pricelist]]></category>
		<category><![CDATA[webshop pricelist]]></category>
		<category><![CDATA[zencart]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=184</guid>
		<description><![CDATA[I found this cool zencart addon, which might be good for search engines as well as a handy summary list for your customers.
You can see it in action here:
Webshop Pricelist
]]></description>
			<content:encoded><![CDATA[<p>I found this cool zencart addon, which might be good for search engines as well as a handy summary list for your customers.</p>
<p>You can see it in action here:</p>
<p><a href="http://www.iwebshop.co.uk/index.php?main_page=pricelist" target="_blank">Webshop Pricelist</a></p>
]]></content:encoded>
			<wfw:commentRss>http://iwebshop.co.uk/blog/demo-stores/webshop-pricelist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Job Opportunities with iwebshop</title>
		<link>http://iwebshop.co.uk/blog/iwebshop-news/job-opportunities/</link>
		<comments>http://iwebshop.co.uk/blog/iwebshop-news/job-opportunities/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 20:32:57 +0000</pubDate>
		<dc:creator>Phillip Harrison</dc:creator>
				<category><![CDATA[iwebshop News]]></category>
		<category><![CDATA[ecommerce jobs]]></category>
		<category><![CDATA[Job Opportunities]]></category>
		<category><![CDATA[work for iwebshop]]></category>

		<guid isPermaLink="false">http://iwebshop.co.uk/blog/?p=146</guid>
		<description><![CDATA[We have several job opportunities available, which we would like to get filled before the official launch date of 1st Nov 08.

Zen Cart Programmer
osCommerce Programmer
Cubecart Programmer
Magento Programmer
SEO Developer
Graphic Designer
Sales Accounts Persons

All these positions are on a work from home and commission based on each project.
For more info on these positions please contact us using the [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">We have several job opportunities available, which we would like to get filled before the official launch date of 1st Nov 08.</p>
<ul>
<li>Zen Cart Programmer</li>
<li>osCommerce Programmer</li>
<li>Cubecart Programmer</li>
<li>Magento Programmer</li>
<li>SEO Developer</li>
<li>Graphic Designer</li>
<li>Sales Accounts Persons</li>
</ul>
<p align="justify">All these positions are on a work from home and commission based on each project.</p>
<p align="justify">For more info on these positions please contact us using the : <a href="http://iwebshop.co.uk/contact_us.html">Contact Us form</a></p>
]]></content:encoded>
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